Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site” or “we”).
We realize the special importance of protecting your personal data; therefore, we only collect and process the data which is necessary for our activities. We process personal data in a lawful, transparent and fair manner, for predefined purposes and only to the extent that is necessary for the achievement of those purposes. When processing personal data, we seek to make sure it is accurate, safe, confidential, properly stored and protected.
When processing your personal data, we comply with the requirements of the General Personal Data Protection Regulation (the “GDPR”) as well as other requirements for the processing of personal data set forth in other legal acts.


If you have any questions regarding the processing of your data or questions regarding your rights, please contact us at or 242 Vo Chi Cong Street, Xuan La Ward, Tay Ho District, Hanoi, Vietnam.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfil any orders placed through the site; including processing your payment information, arranging for shipping, and providing you with order confirmations. Additionally, we use this Order Information to:

  • Communicate with you.
  • Screen our orders for potential risk or fraud;  and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).

We use retargeting marketing campaigns and targeted advertising to provide you with material relating to our products or services.


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


We store your personal data for no longer than it is necessary for the purposes for which it was collected or for a period that is provided for by law, for example:

  • We store customer data who ordered goods for another 10 years, but not longer than necessary for accounting purposes in accordance with statutory deadlines.
  • Customer data obtained by means of cookies is stored until the end of the session or another period of up to 2 years.
  • Customer data who subscribed to the newsletter will be stored 1 month after the cancelation of the subscription of newsletters.


You have the following rights:

  • The right to request us to allow you to access your personal data by providing you with copies of this data (the right to be informed).
  • The right to request correction of incorrect, inaccurate or incomplete data (the right to correction).
  • The right to restrict the processing of your personal data until the lawfulness of their processing is verified upon your request (the right to restrict processing).
  • The right to request the deletion of personal data (the right to deletion).
  • The right to disagree with the processing of personal data for direct marketing purposes and when personal data is processed for the purpose of our legitimate interests.
  • The right to request the transfer of your personal data to another controller or to provide the data in a form that is directly accessible to you (this is applicable to personal data that you have provided yourself and which is processed on the basis of the conclusion and execution of the agreement) (the right to data transfer).
  • The right to withdraw your consent, without prejudice to the use of your personal data prior to the withdrawal of your consent (the right to withdraw consent).

You can cancel your subscription to newsletters at any time by unchecking the option that you want to receive newsletters.


By collecting and using your personal data, we undertake:

  • To process your personal data only for clearly defined and legitimate purposes.
  • Not to handle your personal data for purposes other than those specified in this Policy, except in the cases provided by law.
  • To process your personal data in a lawful, accurate, transparent, and fair manner and in such a way to ensure the accuracy, authenticity, and security of the personal data processed.
  • To ensure that no excessive personal data is processed.
  • To manage your personal data for no longer than it is necessary for the purposes for which personal data is processed.
  • To be responsible for complying with the principles established in this Policy and be able to prove that they are respected.
  • To perform other duties established in law.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


If you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.